This summer’s 2024 Olympics kick off on Friday, July 26, in Paris, with the City of Light hosting the opening ceremonies and hoping against hope that the River Seine will be safe enough for swimming. Dating back some 3,000 years, the most prominent sporting event in history began in ancient Greece, where athletes – naked […]
Tag: summer olympics
NBC breaks record $1.25 billion in ad sales as Paris Olympics ratings soar
While American athletes eat their Olympic gold medals, NBC is celebrating a platinum haul in ad dollars. NBCUniversal said Wednesday that it broke its record for ad sales with its coverage of the Paris Summer Games, beating the previous mark of $1.25 billion amassed during the last Olympics in Tokyo. The media giant declined to […]